Bringing Zest:
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Saving Pediatrics
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The Zest multidisciplinary ecosystem empowers pediatricians to be the doctors they dreamed and to partner with parents in creating the healthiest, best lives for their children.
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Act with Nimble Innovative Grit
We challenge the status quo and embrace challenges with hard work and creative thinking.
Be Humble
We are self-aware, realize we are human, are approachable, and partner in decision making.
Grow Together
We maintain a growth mindset. We are intentional. We have each other’s back by fostering deep, trusting, and mutually respectful relationships.
Make them Smile
We make kids, parents, and pediatricians heroes by making their dreams a reality. We embrace a family-centered work environment and care delivery model.
Show Up and Own It
We are engaged and focused. We listen intently, are understanding, and ask appropriate clarifying questions. We honor our commitments.
Our Team
Physician Imagined. Physician Founded. Physician Led.
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R. Justin Mistovich, MD, MBA
Accomplished academic pediatric orthopaedic surgeon, author of book chapters (Nelson’s), articles, and speaker
Serial entrepreneur across several sectors including medical therapeutics, real estate, and retail
Medical Advisor to medical start-up companies
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Keili Mistovich, MD, MPH
Community pediatrician
Founded first NEO direct primary care pediatric practice
Established school-based health clinic
Corporate Medical Advisor
Owns several patient centric pediatric start-up companies
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Andrew Hertz, MD
Community pediatrician, physician executive
Created UH Rainbow Primary Care Institute
National pediatric telehealth innovator
$12.8 million Health Care Innovation Award
Medical Advisor for many start-up companies
Strategic Advisory Board
Better Together.
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Sue Grabowski
CEO Desidara, a marketing and advertising firm
Founder Grabowski & Co. marketing firm
Adjunct faculty chair of ZSchool – Digital Marketing George Washington University
Chief Marketing Officer Squawqr, cloud mobile media
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David Moore
President and CEO Vigilant Global Trade Services
Founder of The Circle Society
Board of Advisor and investor for multiple companies
Entrepreneurs’ Organization Board of Directors
Mentor and Coach for Entrepreneurs Organization Accelerator
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Steve Weitzner
Entrepreneur in Residence, Case Western Reserve University
Chief Operating Officer, Harrington Discovery Institute, University Hospitals
Owner Silverlode Consulting Corporation
Principal Ernst & Young